For more than15 years we have built CrossRoads.
with –High Quality Agency Creative. For a much lesser Cost.A Tried , True and Successful...
( 5 ) Step Brand Development process
used to help many Houusehold Brands
and Startups enter the market
with a Competitive edge
- Market Research : Which can take on a variety of Factors such as Consumer research, Mood Boards, Branding Questionnaire's, a SWOT Analysis and much more.
- Naming and or Brand Development : As a Designer I am first and foremost a Story teller that visually communicates the main value and benefits of the Brand so I also take the time to propose
my sketched out basic ideas ... not marry them.. Marrying is only good when it comes with a Ring. (:
- Implement Key Messaging and Benefits: My Goal here is to develop Key Messaging that Resonates with your Target Demographic ie Headlines, Taglines and much more as this will give energy to the brand and enable the target demographic to adopt your brand into their Lifestyle. Which is a Return customer of the best kind. !
- Color Texture Look and Feel: The right feel for color texture and look and feel plays a huge role in the overall perception of a new or redesigned brand, design work or redesigned or new packaging design therefore the aim is to build out an entire look and feel that shows how the key messaging, graphics, taglines and other creative flow together.
- Brand Development Board: Creative, Key Messaging and Imagery all on one Board or File that Shows how all the assets come together to create One holistic cohesive and consistent look this sets a Foundation that is Now! ready to build upon. Much like a House built on the Rock not on the shifting Sand. (: