Summer Pool Toys and First Ever Private Label with Marketing Strategy 

Project needed Naming of Brand, Packaging Design and POS Marketing
used in multiple Retail Store Touch points to increase Brand Awareness

with way Above Average Results in Sales for there over
800 Retail Store Locations.

What we did
- Market Research
- Key Messaging
- Naming of the Brand
- Brand Development
- CopyWriting
- Creative Strategy
- Packaging Design
Style guide for the more than 12 items for the entire line of Products.
"Tom worked on creating a brand for Leslies that is now carried
 in all Leslies stores nationwide.
 Leslies was pleased with the brand and packaging
that they received 

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