Leslie's Pool's Private label Brand Development and Packaging Design Leslie's Pools a retail chain of over 800 stores nationwide wanted their own Private Label, Thus Segmentation was needed for a Kids Line of Swim toys to complement the Adult driven industry and bring back the Summer Pool Party concept. As Branding and Packaging design to have an overall look of a Summer Pool party. This includes a Complete Style guide for the more than 12 products for the entire line of products
Summer Pool Toys and First Ever Private Label with Marketing Strategy 

Project needed Naming of Brand, Packaging Design and POS Marketing
used in multiple Retail Store Touch points to increase Brand Awareness

with way Above Average Results in Sales for there over 850 Retail Store Locations.

What we did
- Market Research
- Key Messaging
- Naming of the Brand
- Brand Development
- CopyWriting
- Creative Strategy
- Packaging Design
Style guide for the more than 12 items for the entire line of Products.
"Tom worked on creating a brand for Leslies that is now carried
 in all Leslies stores nationwide.
 Leslies was pleased with the brand and packaging
that they received 

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